Writing, content strategy, technology, coaching

Whether you want assistance with content, or coaching to lead teams, I can help.

Ian Betteridge, wearing a grey jersey, in front of a lot of celebrity pictures
About me

About Ian

I have over 20 years of rich experience in leading editorial teams and shaping content strategies, with a knack for steering through digital transformations. I'm skilled in both B2B and consumer publishing sectors. I'm not just good at brainstorming ideas with editorial teams but also excel

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Latest posts

Ten Blue Links, "I'm off for a bit" edition
Ten Blue Links, "I'm off for a bit" edition

Well yes, I am indeed off – but not for long. I'm going on a trip to China for a week, so won't be around next weekend to do any writing. In the meantime, here's some good stuff. Two thousand, three hundred words of it.

Ten Blue Links, "will people stop doing interesting things with AI" edition
Ten Blue Links, "will people stop doing interesting things with AI" edition

1. Vivaldi sets out its stall on AI Vivaldi has taken a bold stance against the growing trend of integrating agentic AI into web browsers. CEO Jon von Tetzchner argues that embedding artificial assistants turns web exploration into passive consumption, threatening the diversity and vibrancy of the web. Vivaldi pledges

Ten Blue Links, "A kind of homecoming" edition
Ten Blue Links, "A kind of homecoming" edition

First off, a quick apology — I’ve been under the weather. Most of last week was spent offline, recovering from what was likely a mild case of covid. I tested negative twice, but with the virus constantly changing, who knows what that really means. Anyway, normal service should now be

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