Writing, content strategy, technology, coaching

Whether you want assistance with content, or coaching to lead teams, I can help.

Ian Betteridge, wearing a grey jersey, in front of a lot of celebrity pictures
About me

About Ian

I have over 20 years of rich experience in leading editorial teams and shaping content strategies, with a knack for steering through digital transformations. I'm skilled in both B2B and consumer publishing sectors. I'm not just good at brainstorming ideas with editorial teams but also excel

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Latest posts

Ten Blue Links, "the wrong timeline" edition
Ten Blue Links, "the wrong timeline" edition

1. Data sovereignty as a global issue You are probably already aware of the EU’s (slow) moves promoting data sovereignty, and of course China’s efforts to ensure it has independence from western tech. But they aren’t the only parts of the world worried about a US data

Ten Blue Links, “I went on holiday by mistake” edition
Ten Blue Links, “I went on holiday by mistake” edition

And I’m back! Thanks to a combination of busyness at work and personal time off, I had a bit of a break from sending this out. Normal service has now been resumed. On to the links. 1. It’s the end of the world (of publishing) as we know

Ten Blue Links, “Sunday Sunday here again” edition
Ten Blue Links, “Sunday Sunday here again” edition

1. Apple’s retort to the possibility of AI scaling is a dagger through the heart of the boosters I’ve been around the world of artificial intelligence since I was working on my PhD in the early 1990s, which means I have seen how, historically, AI research comes and

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