Writing, content strategy, technology, coaching

Whether you want assistance with content, or coaching to lead teams, I can help.

Ian Betteridge, wearing a grey jersey, in front of a lot of celebrity pictures
About me

About Ian

I have over 20 years of rich experience in leading editorial teams and shaping content strategies, with a knack for steering through digital transformations. I'm skilled in both B2B and consumer publishing sectors. I'm not just good at brainstorming ideas with editorial teams but also excel

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Latest posts

Ten Blue Links, "fly me to the Moon" edition
Ten Blue Links, "fly me to the Moon" edition

1. Musk has harmed Tesla. But that’s not the only problem it has. It’s easy to blame Elon Musk’s politics for Tesla’s issues – if being a drug addled Nazi with a penchant for rash, inept decisions can be referred to as “politics”. But it’s not

Ten Blue Links, “good news, bad news, old news” edition
Ten Blue Links, “good news, bad news, old news” edition

1. John Gruber is angry I don’t think I have seen a more angry post from John about something Apple has done for a long, long while. In “Something is rotten in the state of Apple” he gives the company both barrels and a good kicking over the delay

Hardware Dreams, AI Nightmares: Apple's Crisis of Imagination
Hardware Dreams, AI Nightmares: Apple's Crisis of Imagination

It's incredibly rare for Apple to announce a delay to one of its products. But that's exactly what it's just done with its advanced Siri features, which were due out soon and are now not going to make it till towards the back end

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