Writing, content strategy, technology, coaching

Whether you want assistance with content, or coaching to lead teams, I can help.

Ian Betteridge, wearing a grey jersey, in front of a lot of celebrity pictures
About me

About Ian

I have over 20 years of rich experience in leading editorial teams and shaping content strategies, with a knack for steering through digital transformations. I'm skilled in both B2B and consumer publishing sectors. I'm not just good at brainstorming ideas with editorial teams but also excel

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Latest posts

Ten Blue Links “Love me tender” Edition
Ten Blue Links “Love me tender” Edition

1. Subscriptions made easy(-ish) When it comes to building a media business based on subscriptions there is probably no one in the world who has “been there, done that” as much as Chris Duncan. Chris worked on The Times’ transition to an online paywalled model (successful) and then on

Ten Blue Links "Oh you crazy Brits" Edition
Ten Blue Links "Oh you crazy Brits" Edition

This week, I’m a little late as every time I thought I had finished, there was another change to one of the items. Events, dear boy… anyway, on with the programme! 1. UK government demands a backdoor from Apple Apple’s Advanced Data Protection system is pretty secure. Essentially,

Ten Blue Links, “I thought I was done with Trump, then he dragged me back in” Edition
Ten Blue Links, “I thought I was done with Trump, then he dragged me back in” Edition

1. The days of an SEO-only content strategy are over A great thread by Mordy Oberstein, who highlights something that I have been saying for a while: SEO should not define and lead your content strategy. This doesn’t mean SEO is unimportant or of secondary interest to publishers – it

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