Writing, content strategy, technology, coaching

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Ian Betteridge, wearing a grey jersey, in front of a lot of celebrity pictures
About me

About Ian

I have over 20 years of rich experience in leading editorial teams and shaping content strategies, with a knack for steering through digital transformations. I'm skilled in both B2B and consumer publishing sectors. I'm not just good at brainstorming ideas with editorial teams but also excel

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Latest posts

Ten Blue Links, "parachuting with Glass" edition
Ten Blue Links, "parachuting with Glass" edition

1. From the department of super-genius ideas Sergey Brin wants Googlers to work 60 hours a week in the office, so the company can develop AGI, which will then mean they can make more of their employees unemployed. Sure, sounds like a great deal to me! Of course, Brin also

Ten Blue Links, “How do you like them Apples?” Edition
Ten Blue Links, “How do you like them Apples?” Edition

1. The front line of enshittification Printers are probably the most maligned of all technologies. Everyone -- and I mean everyone -- hates their printer. But why? Well, blame HP. HP pioneered some of the most egregious practices in tech, such as subscriptions for ink which won't let

Apple’s Advanced Data Protection: what’s going on in the UK?
Apple’s Advanced Data Protection: what’s going on in the UK?

OK, so perhaps it's time to post something about what Apple’s Advanced Data Protection is, what it does, and why it's inaccurate to say that Apple is "removing iCloud end-to-end encryption". Bear in mind I am simplifying, but only slightly and mainly so

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