Writing, content strategy, technology, coaching

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Ian Betteridge, wearing a grey jersey, in front of a lot of celebrity pictures
About me

About Ian

I have over 20 years of rich experience in leading editorial teams and shaping content strategies, with a knack for steering through digital transformations. I'm skilled in both B2B and consumer publishing sectors. I'm not just good at brainstorming ideas with editorial teams but also excel

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Latest posts

Self-driving, Tesla and the influence of brand
Self-driving, Tesla and the influence of brand

I've been a Stratechery subscriber since it started and one thing I have noticed about Ben is that he occasionally gets a little overexcited about stuff that is probably not totally close to his wheelhouse. This is one of those times. In his opening about Tesla's

Frumentatio!
Frumentatio!

I still don’t agree that men can’t stop thinking about Rome, but I’m definitely thinking about it today. When Roman emperors distributed grain for free to the urban poor, they weren't being charitable, and it certainly wasn’t an egalitarian desire to spread the fruits

Ten blue links, "fork you" edition
Ten blue links, "fork you" edition

1 The knowledge class and its enemies Writing for The Nation, Elizabeth Spiers reaches for Richard Hofstadter's Anti-Intellectualism in American Life to frame something that should have been nagging at the edges of tech criticism for quite some time. Hofstadter's great insight was that anti-intellectualism in

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