Writing, content strategy, technology, coaching

Whether you want assistance with content, or coaching to lead teams, I can help.

Ian Betteridge, wearing a grey jersey, in front of a lot of celebrity pictures
About me

About Ian

I have over 20 years of rich experience in leading editorial teams and shaping content strategies, with a knack for steering through digital transformations. I'm skilled in both B2B and consumer publishing sectors. I'm not just good at brainstorming ideas with editorial teams but also excel

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Latest posts

Ten Blue Links, “this one’s for you, Ian” edition
Ten Blue Links, “this one’s for you, Ian” edition

One of my favourite people on social media is Darth. Darth takes an annual hibernation, in which time they do not post or, presumably, read. I’d love to say that I have not posted anything for months with the same level of intention, but alas not. It just… happened.

Self-driving, Tesla and the influence of brand
Self-driving, Tesla and the influence of brand

I've been a Stratechery subscriber since it started and one thing I have noticed about Ben is that he occasionally gets a little overexcited about stuff that is probably not totally close to his wheelhouse. This is one of those times. In his opening about Tesla's

Frumentatio!
Frumentatio!

I still don’t agree that men can’t stop thinking about Rome, but I’m definitely thinking about it today. When Roman emperors distributed grain for free to the urban poor, they weren't being charitable, and it certainly wasn’t an egalitarian desire to spread the fruits

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