Writing, content strategy, technology, coaching

Whether you want assistance with content, or coaching to lead teams, I can help.

Ian Betteridge, wearing a grey jersey, in front of a lot of celebrity pictures
About me

About Ian

I have over 20 years of rich experience in leading editorial teams and shaping content strategies, with a knack for steering through digital transformations. I'm skilled in both B2B and consumer publishing sectors. I'm not just good at brainstorming ideas with editorial teams but also excel

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Latest posts

Zen fascists will control you...
Zen fascists will control you...

In 1979, a punk band from San Francisco recorded a song about the Governor of California. It was a joke, mostly. Jerry Brown was a Democrat, a Buddhist, a man who dated Linda Ronstadt and discussed limits and simplicity at a moment when America was in no mood for either.

Ten Blue Links, "cough cough cough" edition
Ten Blue Links, "cough cough cough" edition

Good evening chums and pals! This has taken me a little while longer to put together, basically because I came back from MWC in Barcelona with a little gift: a delightfully productive cough which has got me feeling a little tired, as I’m (obviously) not sleeping all that well.

The fundamental error that doesn't exist
The fundamental error that doesn't exist

Ben Thompson, Another Viral AI Doomer Article, The Fundamental Error, DoorDash’s AI Advantages: What is notable about this assertion is the total denial of any positive reason for DoorDash to exist and to be so successful. There is no awareness that DoorDash provided a massive consumer benefit (restaurant food

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