Writing, content strategy, technology, coaching

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Ian Betteridge, wearing a grey jersey, in front of a lot of celebrity pictures
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About Ian

I have over 20 years of rich experience in leading editorial teams and shaping content strategies, with a knack for steering through digital transformations. I'm skilled in both B2B and consumer publishing sectors. I'm not just good at brainstorming ideas with editorial teams but also excel

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Latest posts

The fundamental error that doesn't exist
The fundamental error that doesn't exist

Ben Thompson, Another Viral AI Doomer Article, The Fundamental Error, DoorDash’s AI Advantages: What is notable about this assertion is the total denial of any positive reason for DoorDash to exist and to be so successful. There is no awareness that DoorDash provided a massive consumer benefit (restaurant food

Ten Blue Links, "Cometh the hour, cometh the man-baby" edition
Ten Blue Links, "Cometh the hour, cometh the man-baby" edition

Hi all. It’s been a while, hasn’t it? It has been a week dominated by AI. Which is fitting because AI dominated the weeks before it and will dominate the weeks ahead. That’s part of the reason I haven’t written for a while, as I think

Ten Blue Links, "Greenland isn't green" edition
Ten Blue Links, "Greenland isn't green" edition

1. Airstrip 404 is here Paris Marx explores the unsettling reality of digital sovereignty in this article, arguing that the global reliance on U.S. cloud infrastructure effectively turns every data centre into a strategic military asset. With the power to leverage the control of tech giants to enforce "

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