Writing, content strategy, technology, coaching

Whether you want assistance with content, or coaching to lead teams, I can help.

Ian Betteridge, wearing a grey jersey, in front of a lot of celebrity pictures
About me

About Ian

I have over 20 years of rich experience in leading editorial teams and shaping content strategies, with a knack for steering through digital transformations. I'm skilled in both B2B and consumer publishing sectors. I'm not just good at brainstorming ideas with editorial teams but also excel

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Latest posts

The iPhone and the termite mound
The iPhone and the termite mound

We like to imagine that there’s a clean border between technology and nature. Out there are trees, rivers, fungi, and weather; in here are laptops, data centres, and motorways. One is wild and ancient, the other human and new. It’s a neat, precise division — and completely artificial. Humans

The politics of the missing middle
The politics of the missing middle

Every industrial revolution has created winners and losers, but this time the scale of displacement — and the indifference of those in power — feels different.This time, the number of people the next one might sweep aside could be vast, and no one in power seems prepared for it. Amazon’s

Ten Blue Links, Jazz-hands Edition
Ten Blue Links, Jazz-hands Edition

1. The problem with cloud services is who owns them Ahh, the cloud. Or, as we used to call it, The Cloud. The cloud was the future! Apps were all going to be in the cloud! Clients would be thin! Everyone would use a Chromebook! Everything which could possibly have

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